Soapbox features enable our individual writers to voice their own opinions on hot topics, opinions that may not necessarily be the voice of the site. In today's article, editor Dom looks into the option to spend virtual gold coins on the eShop and how this addition to the My Nintendo program only goes to show how meagre it is - and how great things once were...
Once upon a time, Nintendo used to use one of those cutesy reward schemes that was as weird as it was inclusive. Club Nintendo was its name, and it was a setup mostly tied to physical purchases - with points earned through picking up a new system or retail game - but at least there were tangible, attainable rewards at the end of that Rainbow Road. It wasn’t perfect, but these little gifts meant something (especially during the darker days of Wii U where Nintendo was forcibly pushed into the background while Sony and Microsoft tried to outshout one another with specs and exclusives).
Sure, I didn’t need to save for months on end to be able to afford some hanafuda cards, but they were the kind of item I couldn’t get anywhere else at the time, so it felt worth the effort. And I really did love all the bits of tat that came through the post (some it’s still in my office to this day, being the Nintendo fanboy that I’ve always known myself to be).
In the Nintendo-themed world of today, the systems in place to reward and thank loyal customers such as myself are very, very different. Club Nintendo’s successor - My Nintendo - is two years into its tenure as of 2018 and shows no signs of improving. If anything it’s getting worse, and it’s an aspect of Nintendo’s infrastructure that’s actively working against the shift the firm is making towards a digital-focused future.
When it launched in 2016, My Nintendo was self-hailed as a new evolution to suit a new and ever-changing age. Gone was the opportunity to spend your hard-earned gold points on The Legend Of Zelda: Majora’s Mask 3D Messenger Bag or a set of Nintendogs Greetings Cards. In its place was, well, not very much. Now you earn coupons for paltry discounts or themes for your smartphone. It was dull, dire and the antithesis of Club Nintendo’s oddball approach to rewards.
With platinum coins far easier to earn through Nintendo’s mobile offerings - such as Animal Crossing: Pocket Camp and Super Mario Run - the new system felt more at home on your smartphone, but it’s never seeded properly on consoles. So Nintendo is trying something a little more practical. Enter the recent news that these coins can now be used to purchase additional games on the eShops. Huzzah! A step forwards. A practical use for coins that rewards consistent purchases, right? Err, not quite.
Look, I get that most reward schemes are weighted towards serious investment in exchange for a discount or reward, but Nintendo’s new offering is anything but rewarding, mainly due to how convoluted and messy it is to use and make the most of. And this is coming from someone who resides in the UK and has long had to live with the terrible points scheme GAME (the UK's leading video game retailer) has been using for years.
The point of this new update is to enable Nintendo fans to accrue a stockpile of gold coins, then cash them in towards a ‘free’ game or as a discount of sorts. The current program states you’ll earn 5 percent in coins from every purchase you make from the eShop and 1 percent from physical purchases. So for a start, that puts the boot to retail consumers who want to own a game in physical form, and are willing to pay over the odds for a cart, and still receive a lower percentage of coins.
However, this is part of a shift towards digital, so as annoying as that is, the favouring of digital over physical is a sacrifice that’s hardly shocking in 2018. But what is startling is just how long it takes for you to earn any sort of discount worth using. Even at 5 percent, you’d have to spend thousands of pounds, dollars or euros to afford a full-price game. So you’d have to bank a lot of these and build them up over the long-term, right? Sorry, that's not possible. Coins only last for one year before expiring. So you’d have to invest in an unholy amount of digital titles within a 12-month period to make the discount even worth consideration. Oh, and it only applies to select titles, so not everything will earn you coins. In short, it's a hot mess.
And I’m not the only one that’s cottoned on to how unfair and imbalanced the new system is. From other media outlets to the dark depths of social media, the feeling towards this update isn’t looking great. Considering the eShop has yet to receive any sort of tangible update since its launch last March, and that we’ll have to wait until September at the earliest for the proper deployment of the Nintendo Switch Online infrastructure, it’s clear the Big N has a lot to learn when it comes to embracing that aforementioned digital future.
https://twitter.com/Tomleecee/status/970987041608622081
https://twitter.com/xyz_mink/status/971070214329815040
https://twitter.com/dattmay/status/971038842852663298
As we’ve mentioned, we know a 1 percent / 5 percent rewards scheme is neither new nor exploitative in the grand scheme of things - we’ve all experienced the bite of points cards that rarely accrue anything worth using - but if Nintendo wants this system to be embraced then it needs to remove the restrictive conditions that are holding it back - and it wouldn't hurt to bump those percentages up a touch for good measure.
So that's Dom's take on the My Nintendo program. We know our article earlier today on My Nintendo saw some choice words directed at Nintendo, so let us know down below how you'd prefer the system to work. A proper overhaul or some slight tweaks here and there?
Comments 253
Still cheaper to buy retail (retail price and selling it afterwards) but hey, it's better than nothing I guess.
I disagree. Yes the 1% physical reward is a bummer. It's useless and I will still buy all AAA releases physical with the Amazon Prime discount. But I buy A TON of $5-$29 digital games on the eShop so getting 5% back on each of them is a nice bonus for content I was already buying with no reward.
I just regard it as kind of there. The physical stuff isn't coming back and this shouldn't be viewed as a replacement or anything, just an incidental little thing. The savings are like the Steam trading cards in terms of returns, only a dollar or so back on regular activity but a dollar is a dollar.
I can honestly say I'd rather have nothing than "My Nintendo" in its current incarnation. This must cost Nintendo money to keep running. I'd rather they spent it elsewhere.
Problem mainly for me is that one whole dollar is expiring this month, I don't have time to accumulate much more and don't know if I can even get anything I want ever. Maybe the discounts will be better with the online will be better ¯(ツ)/¯
Makes me sad.
Man, y'all are a spoiled lot.
I see this as Nintendo just giving us something to spend our "useless" gold points on. My Nintendo still has the same primary goal: giving you 20-30% off the non-sale price of select games you probably already own. This new system just rewards you for not letting the points expire.
complaining that a service that gave you things for free, now offers less things for free...grow up.
wanting a free full priced game - at a rate of - buy 20 - get 1 free - sounds pretty good to me.
really - you're supposed to buy some games - and then maybe get like 5 bucks off a digital only game or something
I'm happy about it.
it's messy but i guess it's not required so i don't care.
i guess if i have any opinion on this is that the expiration is a joke. should just build up for the life of the account.
the difference between phisical and digital is right, because for example: I've just preordered a retail copy of Kirby trading back two games to Gamestop which I bought for 10€ each. Then I'll have to give 10€ more to get Kirby, for a total of 30€.
Otherwise if I wanted to buy it digital I'd spent 60€ without a chance of ever selling it, so this would've rewarded me more.
This way I'll still get 0,60€ discount from the retail copy of Kirby, which is better than the complete nothing you get from, say, Sony and Microsoft.
Was the Club Nintendo better than this program? It was, I miss it a lot, but I'm not complaining for something they absolutely don't owe us
I think it's nice to get actual store credit instead of discounts for games I don't care about. That being said, coming from someone who typically only buys physical games it's a bit of a bummer to hear "If you spend $1000 on games you'll get a whole $10 off your next purchase."
If we can use the points to pay for the online service I'll be content.
“Pay over the odds for retail”...? Really? Have you not noticed that retail is habitually 20% cheaper than the digital equivalent on the eshop? But it’s okay, you get 4% more points...
I used my £2.50 towards Mr shifty
Really don't see the complaints here. Essentially a 5% return on any digital game, as opposed to the occassional discount on a game you may or may not be interested in. And it's not like the competition are offering anything similar (although Sony in particular have far more sales - but that's a different issue!)
What was so wrong with Club Nintendo? At least you could get a game cheaper than this new system. And you could get accessories and posters! Man, I miss it so much.......
Free insert any dinomination here is always better than nothing. With that said, I think more than anything it’s the way this reward system penalizes the loyalty of early adopters that’s got people feeling slighted.
This is very disappointing in light of all the other reward programs that just continuously heap free game after free game on to their customers.
@Grawlog This is a great point. A $60 retail game goes for under $50 on Amazon. If you play through all the content and are ready to move on to a new game, you could very well get $20+ trading it in when you're done with it (Amazon also does buy-backs now, too). The premium, AAA, day one release is now setting you back less than $30 when all is said and done.
There's absolutely no value in what Nintendo is offering these days (compared to the olden days when I got games like DKR and Mario & DK: Minis on the Move for free).
I don't understand the complaint. You're paying for the game right? Any extra money you gain is a bonus.
I'm sure MyNintendo is worse than Club Nintendo, but it's also available to everyone, unlike Club Nintendo was.
For someone who never got the privilege to be part of Club Nintendo, which was only available in 8 countries in Europe at the time, I'm very happy they have created a more inclusive system that gives all users the same experience.
After some reflection, I think this is actually an okay way for Nintendo to handle this. I only buy digital anyways (certainly on the Switch), and we all know that physical is on the way out as it is, with digital revenue growing by the year.
It's not a particularly exciting system, but as far as these rewards things go, it strikes me as a relatively straight forward deal, that takes little to no effort, and offers a decent discount on one's purchase without having to jump through any significant hoopes.
Was Club Nintendo more exciting? At it's best certainly, but we all know that neither Club Nintendo, nor this new system will be forever anyways, and there were plenty of times, where I felt CN had nothing to offer to me either.
I think the real crux is what the subscription service will look like. That's a far more pressing concern, as far as this goes.
Wow, this is really worse than I imagined. Really miss the old Club Nintendo days now, I got tons of discounts for Wii U games back then.
I had 3 pound in my account, add on my gold coins and I got resident evil revelations, I am happy with that, the way o see it i got the game for 3 quid, if only it would finish downloading.... sob
Thanks for the article. This is such a let down as a longtime fan. I was actually getting happier as they added little things like eGuides and 3DS/Wii U games you can purchase with gold points. Now, the current model makes those 3DS games look like a trip to Hawaii in comparison. I hate having these love/hate feelings towards Nintendo, but they give me no choice.
I got 30euros credit. Thought Id be able to download half the store with the number of coins I had. Its nothing compared to the amount I ve spent on games.
@GrailUK Like what though? Xbox rewards and PSN rewards works in a very similar fashion, albeit less straigh forward (esp. PSN) and with different rates obviously.
They could have brought back DDP and I would've been fine with the program. But they managed to make it bad. As someone with an MBA in Marketing, this program irks me.
Incredibly disappointing. In reality digital games should be cheaper and/or have higher reward percentages. This whole reward system just gets worse and worse. I honestly rather have nothing than to have something so paltry that it actually hurts. A better amount should have been 3% physical and 10% digital.
Get it together nintendo.
It would actually be an improvement to have nothing. Makes you wonder how many full-time employees manage this rewards program.
Oh for goodness sakes...
I just got $25 in gold coins, and that's from the OLD system. I'll have an easy $100-150 earned this next year.
That's legit, and sure as heck beats mobile monthly calendars, desktop wallpapers, mobile orbs, Club Nintendo posters, and Wii U/3DS VC that everyone on the planet already owns.
Percentage back is sure as heck ok by me. This is the most I've gotten from ANY rewards program since... 2014? That's what's up.
Yeah, I'm not feeling this new program either. I have a whopping $9.78 on my account. So, I hope Nintendo will make changes along the way. This feels pretty beta and could change with the introduction of the Switch Online Service.
I also just noticed you don't earn Gold Points on a physical purchase if the game came out more than a year ago (2 years in Europe)
@crackafreeze Normally i agree but i really dont feel that way here. It feels more like a middle finger to loyal fans.
I don't get all the moaning. Buy the games you want, get a little something to maybe redeem against a future purchase. Better than nothing. We're not entitled to anything, we buy these games because we want to, they appeal to us, we enjoy them. The expiry date is ridiculous I'll give you that.
I waited a whole year to find out my Switch rewards go to this. Whatever. Then my coins expired because I could use them on purchases I already had or did not want. I waited for this. I bought digital 3DS games and SWitch games. Did they change the expiration date or something? What gives?
Getting 5% of what I spend digitally to get discounts on other games is pretty fair, and works for me. Even if I don't end up using it a lot for retail purchases, it'll still save me a few bucks every year on download-only titles.
Way better than the previous system, where my Gold coins were just going to waste.
Now if they could just find something interesting to do with all of those platinum coins I have nothing to do with. It'd be great if we could turn every 10 platinum coins into a gold coin, or something to that effect.
It doesn't add up and I'm not counting the physicals.
Can I vomit now or later? Forget it.. I will just throw up in my mouth and swallow it.
@crackafreeze Yup. In general, the idea is great if executed well. If the coins were worth more and had no expiry or limitation on purchases that would be ok. But to have them expire at 12 months, only work on certain content and be such a low value is just plain nuts.
Also they dont seem to understand their own eshop half the time. The Nintendo birthday sale was on at BB and EB which some great deal but they did nothing for eshop. Yet this program clearly pushs eshop sales.
So..buy retail cheaper because we dont do sales on the eshop..but buy eshop because we want to promote it more with more coins...its a really mixed message
I went all digital when the Switch came out, and I’ve bought over 50 Switch games so far, which means I got $15 off Bayonetta today which isn’t too shabby in my book. I’m content.
What Nintendo could’ve done is convert legacy gold coins to the new rate before the changeover. There was nothing worth buying beforehand anyway so can’t imagine many would abuse the situation.
Or just bring back Club Nintendo. I got so many good things from that loyalty scheme.
I have to wonder if the readers are aware of Sony's US only rewards scheme. You know, the one that requires you to buy a game, get trophies of silver value of higher, and they accrue points. 1000 points gets you $10. You don't get those $10 until you hit 1000 points. 1000 points is equivalent to 10 Platinum trophies.
That's 10 games, 7 being generous if we include Silver and Gold point values to it. That's $60 per game, 1 Platinum per game. 10 Platinums to get $10. Then to get your next $10 you need 1000 more points. See how this works?
Spend upwards to $600 dollars...for $10.
Oh and your legacy trophies you already own in the thousands? Don't count. At least MyNintendo points you have are valid.
Most rewards programs these days are 10% back (spend $50, get $5 etc.). I don't think that's too much to ask from Nintendo. I get it though - I'm sure the analytics group there determined that Nintendo was giving too much away in the Club Nintendo days and they've tried to strike a fair medium between company and customer. But 5%/1% hardly seems like a reward, and does nothing to build customer loyalty, which is exactly what this program is meant to do.
If you buy a digital game on sale I assume you still get your gold coins based on the full retail price. If so, it’ll just help me be more patient with eShop game purchases.
I get discounts on games that I buy... works for me. It's a loyalty program that they do for the heck of it.
Nintendo should just end the program all together.
Not because it’s terrible but because of the nonsense I’m reading about how anyone deserves anything, like they forget they get a game when they buy a game.
I miss the free games from Club Nintendo, even if it was mostly small, stupid arcade titles, but on occasion you could get a decent VC game for free, especially at the end of the year if you reached Platinum status. Now its "40% off NES Golf!" Yeah... cause that's a hot system seller, can't give it away for free. I'm okay with the new gold coins system, better a slight discount then watching them disappear from lack of use.
To be honest I gave up after Club Nintendo. These "offers" are insulting.
I love Nintendo but they are the tightest company by far in the gaming industry and probably any industry for that matter!
They don't owe you anything. Yeah, yeah, yeah, but please and spare me this is crap and you guys know it.
I liked the Deluxe Digital Promotion.
Oh look at you, poor little thing, i'm so sad you are losing the privileges only a few of you actually got to use
you know this? I like MyNintendo because it's available everywhere, unlike Club Nintendo which was only on selected places.
Want to know how many cool things (besides games, and the selecition was quite... poor) did i get to pick ? 0, Zero, NADA.
The one who wrote this never thought about anyone but himself, incredibly selfish
@Yorumi I've already had to explain Sony's "Rewards" scheme in the comments above.
That is an example of stingy and bad. This is just standard cashback.
Still taking a look at the Nintendo page. I held on registering physical games on it so I'll probably cap at 700 coins or so, still looks nice enough to but some dlc or small games for the switch.
Why am I not surprised. People may hate when I say its never been easy for me to be a nintendo fan. I do like most of their games but I dont like their way of treating their fans. They are known to be arrogant and I am afraid the recent switch success might not change that attitude.
Just btw, its perfectly understandable you get more points for going digital as its much more expensive than physical - at least I get much better prices from online retailers
I love Club Nintendo too but I remembered a few things that was irkish to me like
Buying, registering (with included unused code), and answering 2-3 survey for certain first-party hardware and software titles by Nintendo and limited third-party softwares.
Expiring surveys if you download since it enters it in automatically compare to physical codes.
Different regions (mostly Japan) having the more interesting rewards
My Nintendo can still use a lot of work with this a step in the right direction per se, I just can't highly prise a 7-13 year old reward program that ended better than it started with its fair share of complains to a 2 year old program that is trying to improve, no hate.
I see it basically as a coupon, which isn't that exciting but I'll take what I can get.
I think they devalue physical so much because anyone that inserts a cart gets a reward. Rent the game, get reward points, buy the game used, get reward points, borrow a game, etc.
Fan service has really been downhill ever since Kimishima took the helm. The new Nintendo has been great for stockholders, but worse for consumers.
Just think, we were once rewarded for our loyalty with physical, tangible items (sometimes even games). Now the only reward given is the opportunity to spend more money. How incredibly cynical.
Club Nintendo was neat and straightforward. My Nintendo is terrible in comparison, hardly as inviting to use and does not even try to give the illusion that your getting rewarded. If you can already afford Nintendo products you certainly don’t need to bother with My Nintendo for a couple bucks lol
Because I was planning to buy a Switch and games last year, I opted to pay for an elite subscription at GAME, and I've got much more back than I would have if I had to rely on Nintendo's reward scheme.
I understand Nintendo aren't obliged to give us anything, and I could give and take any tiny discounts on switch software, but I would rather see some tangible rewards like in the old days. Personally, I used to spend all my stars on Wii Points Cards, yet they seemed much more generous than what's on offer now.
The most miserly thing about it all is the expiration on every star you accrue. I'll probably buy something (if Nintendo will allow me) with the £1.24 I've currently got, but I won't be choosing the download options for games to then get a few pennies for another download.
Physical is consistently cheaper anyway.
Now I figured it out. I looked at my point history and they gave me only 60 gold coins for Mario and 60 for Xenoblade. They changed the number of point value. Sham and more Sham for an early adopter. 10 coins or 20coins for indie.
Every €100 spend is €5 back. Basically the same like most other reward systems from big brands (like lego)
@Fake-E-Lee
Same here! I dont really care about freebies, if I want to buy a game I buy it - definitely preferred club nintendo goodies.
A company certainly is required to give you anything for free - no such law. But as open-minded consumers we have the right to an opinion and know if somebody is taking us for a fool.
Luckily we dont need to participate in what I would was a bad joke.
@darkswabber
Hey, lego once had 4x vip points! .
Lego and nintendos customer service are lightyears apart. Lego really goes the extra mile. And you can sell lego if u dont want it anymore unlike a digital product.
Works for me.
Although, I've got coins from hundreds of euros spent in the eshop. I'd consider it fair game if the old ones were multiplied so it amounts to anything.
Anyway, this is what it's supposed to be. It should have been like this from the get go.
Nintendo being Nintendo, some things never change....
@JaxonH ''I just got $25 in gold coins, and that's from the OLD system. I'll have an easy $100-150 earned this next year.''
$100 means you're spending... $2000 a year on Switch games!?
@KIREEK has the right of it, any effort and resources spent maintaining this poorly conceived program would be better spent elsewhere. Not having the My Nintendo program at all would be a net positive over having it in it's current form. I guess it's not too surprising- a "rewards" program originally based on trying to take advantage of the mobile market to draw in more interest to Switch wasn't going to end well. If Nintendo's rewards program is not based around their own system, then it's ultimately not going to serve the users well.
look at your gold coin history Nintendo did not give you guys 300 gold coins for a $60 dollar digital purchase. It only gave 60 coins and 270 coins end for me at the end of the month.
I like it. It's great you can get whatever now and not have a small amount of games to choose from I probably already have. I've gone almost fully digital for the switch. I buy eShop cards when they go on sale and now getting 5% back I'm able to buy games cheaper than i would with gcu and the Amazon prime discount.
I'm pleased that we have a reward system now but I feel a little annoyed that everyone who have already registered their Switch games in the past didn't have their coins total updated to the new exchange rate.
The point accrual system is ok but and the percent is fine maybe but 1 percent for physical is a joke as is the expiration, also anyone who says something is better than nothing really need think that one through as I'll take nothing over a kick in the .....any day.
@l33tchr12 You misunderstand the difference between claiming gold points and expiring gold points. Claiming gold points means you use a physical copy of a game to earn gold points. For example, I can use my physical copy of Super Mario Odyssey to earn 60 gold points, but I only have until the one year mark of the game’s release to claim those points because I live in North America. Those in Europe have two years to claim these points.
Once those points have been claimed I have one year to use those points before they expire. The one year deadline is the same for all regions.
The only thing I would like here is for Nintendo to re-do the math on points we have accrued on the past year. Other than that I am more than okay with this system.
5% cash back is great and anyone whining I feel is being entitled.
I don't understand how can think this system is complicated or convoluted. You buy games, the coins add up in your account, then you spend them towards another game. It could not be any simpler. I was little worried they might use some sort code system Ike the old Wii U program, but the built the redemption right into the eShop.
Most of you just want to complain...
I have no problem with the Switch rewards program. Last night I got Outlast for half price, and all I had to do was buy games like I always do anyway. Yes, the program pushes you toward digital purchases, but for me personally, that's not a problem.
@Yorumi I don't get the "flat out free money, anyone whining is entitled" reasoning. PC digital markets regularly have 10, 20, 50, even 80% off sales on select products and bundles. And that's without any effort spent by the user on a rewards program! They're always accessible to anyone just for using the storefront's service, as part of a normal schedule. A mere 5% discount for a rewards program that requires effort on the user's part is a laughing stock. Only in the console market does it seem anyone thinks this makes any sort of sense. In truth, it's totally nonsensical.
At least the Club Nintendo program, along with predecessors like the Super Power Supplies program and catalog, offered interesting physical rewards in exchange for the user's efforts... Or they could be purchased. But the way those programs worked were in a completely different ballpark from the My Nintendo program.
The new system is a joke. The physical rates are so worthless that you'd likely forget it's there. Probably the point.
@Grawlog The user must register physical games within a limited timeframe or purchase applicable digital games through the eShop to collect coins, maintain a certain level of purchasing activity to maintain those coins, periodically keep track of their coins to use them strategically so they don't go to waste, and potentially plan out purchases or take actions with the collection of coins in mind. (e.g. playing mobile titles not associated with Nintendo's hardware) Whereas anywhere in the PC digital marketplace, just log on and shop during a scheduled discount period or opportunity. No bells or whistles, no keeping track of an imaginary currency which can actually be taken away from you as punishment for inactivity. Much more straightforward than the My Nintendo program.
I have a whole $1.54USD! good lord, My Nintendo is terrible.
You're better off buying games physically. They should be trying to incentivise people to buy more games digitally. This is not how you go about it, at least not if you want to succeed. Any potential extra credit you get from buying digitally is wiped out by the advantages of owning games physically, plus you can buy the games cheaper from retailers.
Unless Nintendo start offering goodies like on the old Club Nintendo(e.g. CD soundtracks, jigsaws, MK8 trophies, Luigi diorama's, Majora's Mask lamp, etc, etc), then this service is dead to me.
I've got about 140 games for my Switch and I have a cool 14€ in rewards to show for it. yay!
Wait for a game to go on sale. You get back the rebate for the full price. For instance, Ducktales is $3.75 on Wii U ($15 normally), so you'll get back 75 gold coins on $3.75 spent. Even better with the Monster Hunter Wii U on sale for $8, $40 normally. Of course, you have to hold out for sales, so there is a downside, but it's better than nothing.
This “reward” system still sucks, but at least I can spend my gold coins now. Prior to this, they just piled up and expired, because the old “rewards” were simply discounts on games that I already own. The new exchange rate for them is pretty miserable, but at least they have some value now, even if is small. I got nearly $10 off Celeste this morning. It’s not great, considering what I had to buy to get those coins, but it’s better than it used to be.
@justin233 That's potentially a very long wait, and there's no guarantee it will happen for everything. In some cases, it may happen only once or twice. (e.g. the Humble Nindie Bundle) No regular schedule is no good.
@PlywoodStick True - it's not a great system, but scoring the full rebate on sale games is good news to me as I typically wait for sales on digital games anyway. I'll use Amazon + the 1% rebate on anything I buy physical.
@KevinLo9 no, u don`t !!!
@justin233 Well, at least certain examples like that Ducktales deal you mentioned are diamonds in the rough, you're definitely making the most of the system that's in place!
Stop complaining !!! You get a DISCOUNT for nothing, there are still sales and promotions.
Couldn't disagree more. The entire Club Nintendo experience was dire, from time-wasting surveys to poor digital game selection to rolling the dice whether any given year had good physical rewards or otherwise wasting your points. I never got anything really worthwhile out of it other than inconvenience.
With this new reward system I already purchased Magical Drop 3 and some Rocket League keys (pulled painted Infiniums too, worth like 15 keys). Rewards I chose without jumping through any hoops. Awesome.
The article is considered by me as bad journalism. Who wrote this article and who approved it? What's going on with Nintendo Life articles lately?
HATERS GONNA HATE !!! `nuff said...
@lumothesinner
Agreed. Buying something doesnt entitle you to get something for free. Its a nice bonus, nothing more. I have £ 6 in gold coins towards my next purchase, and I think its great.
@Cosats New leader ...
I don't want any silly merch. I like $$ off game purchases. Getting "Bleed 2" for free on Thursday is the best gift of all!
@ACK
Maybe I'm weird, but I really liked doing the surveys from Club Nintendo.
Club Nintendo was a far better experience than the crab that is My Nintendo.
Microsoft Rewards are 100 times better. They literally give you something for nothing. Just got a year of Gold for nothing, 3 months of Game Pass for nothing and a $10 xbox gift card for nothing.
Their rewards have always been rubbish, I don’t even bother with them to be honest.
@freaksloan The new system actually gives you more value for your games and the most important thing is that it allows all European countries to participate. Club Nintendo was limited only to a few countries.
No comment
@Cosats True, but however you can "cheat" to earn rewards by creating fake UK user and try collect codes from imported game. However, you can redeem only the digital goods like games, wallpapers, etc.
There is ONE THING that this system improved upon... You get gold coins MUCH faster than you used to... and the gold coin prices for Wii U and 3DS discounts has not increased... So you could buy a $20 eshop Switch game, get 100 Gold coins, and use them to get loads of discounts on 3DS and Wii U games.
This is probably an oversight on Nintendo's part. I doubt it will be this way come next month.
At least it's something, I suppose. I'm not going crazy over this, but it is something I will use to get (albeit small) discounts on my games. I'm even considering using it to get $2 off of a digital copy of Kirby Star Allies. It's not much, but it's something.
Forgot to say this:
"Money saved is money earned." So again, at least it's something.
I miss nintendovip.com
@premko1
Dang...
@Yorumi Fair points about the concept of "scheduled #% off" sales not exactly translating into similar benefits as a "cash back" program. Although, considering the scheduled sales can easily provide a net positive benefit to the prospective customer's wallet over a "cash back" program... The latter only really sees benefit on rare occasions, e.g. the Ducktales deal justin233 mentioned. I'd rather have regularly scheduled major sales events, occasions, and seasons over a "cash back" program which very sparingly makes any significant difference in a marketplace with irregular and rare % off sales. (Or mere 30% off opportunities for old games like Kid Icarus: Uprising.)
Depending on the timing, one hundred PC titles/bundles bought on sale can easily run into several $100's or even over $1000 saved over time. Even a mere 20% discount on average for one hundred titles with an initial MSRP of $50+ would add up to at least $1000 saved. (And that's a conservative amount, it's easy to save more during sales seasons.) Whereas with My Nintendo, even if one hundred digital Switch titles with an initial MSRP of $50+ were purchased over time, unless you get really lucky and the sales you're interested in actually occurs (who knows when), that's only guaranteeing up to around $250 saved. Realistically, the amount spent/saved will usually be lower in each case. However, there are notable extreme cases to prove this point, like JaxonH only getting up to potentially $100-150 on the new exchange rate for the potentially $1000's worth of games he's bought, considering he likely often buys new. This really shows off how poorly My Nintendo fares by comparison to the PC digital marketplace.
So yeah... I feel that "cash back" programs like My Nintendo are designed to initially seem appealing... But in reality, just focusing on regularly scheduled discount opportunities and events, with the onus for their success placed on the business instead of the customer, is ultimately a better deal for the customer.
@JHDK this is pretty much exactly how we should look at it. It is very selfish for us to expect anything better then this. Every other point system I participate in is pretty much like this. Some will run specials or bonuses once in a while. But other then that, it’s a bland reward for flowing what I already planned on. It isn’t going to make me try to add up points for anything special. Just once in a while, I’ll have enough for a free game. Nothing wrong with that.
I agree with the sentiment of the 1 year expiration. Even if you wanted to, currently I don't think you can buy $1200 worth of online games. I do like they are at least giving us something.
Good ol' Nintendo's online services. They'll iron this out by the time I'm 70. And when the gamers of that age argue why are they still implementing a service on the old web, they'll reply the hypernet is just a fad and it won't go anywhere.
The way I see it, Nintendo doesn't have to supply any discounts whatsoever, so it's nice to be able to get any discount at all.
If Nintendo didn't announce any kind of rewards plan, people probably wouldn't have noticed.
People are just looking for a free handout.
Think the people saying ‘you are getting something for nothing so why complain’ are missing the point of the article. Surely it’s a critique on its value as an insentive program. A good insentive program should be designed to push additional sales at the place in question. For example supermarket A offers 2pence per pound spend while supermarket B offers 5pence per pound. Therefore you are more likely to show loyalty to supermarket B as you get more out of it. In a market that has three main consoles going for your business it’s a good ideas to offer an insentive to make you want to use Nintendo more. If you can get it on PS4 for cheaper but you get great insentives on the eshop you may think twice before going with just the cheaper option. Think Nintendo could have done better.
It would have been better if the rewards were only for cosmetic stuff like themes. It's nice I suppose but I prefer physical copies, so Nintendo is basically saying I'm a second-hand concern. Kind of a bummer
Eh. Nintendo don't have to give us anything, so I'm not bothered; it's just sad after how novel Club Nintendo was. However, in general, Nintendo rewards fans far less these days; I don't know why people can't see that.
How much did these people expect to earn for each purchase? I think this is actually pretty sweet.. The alternative is NOTHING!!
@Octane
I choose to focus on the money saved, not spent 😁
@Geeks4Life I mean, to me this is pretty much the same thing as nothing.
Club Nintendo was really something special, but like others I invest in a ton of $10-$20 eShop games. Being able to save even a small fraction of the price is nice, especially considering the alternative to this program is most likely nothing at all.
@Mr_Pepperami
It's not an incentive program though, but rather a loyalty program to invest in goodwill toward customers.
As far as incentives are concerned, there's nothing they can reasonably offer that can compete with simply waiting for a good sale
My Nintendo is trash,
For me, Nintendo still don't get it why we buy the game card rather than the digital version on full price. They should've focused more rewarding for those who buy the digital games (or better yet, make it more cheaper)
Only plus side I found that you can earn a Gold points by purchacing DLC right now.
@Mathias_Wolfbrok How is 5% of each digital download nothing? I mean it's cool that you don't appreciate the goldcoins program but I don't understand the negativity about saving 5% on each digital purchase. Of course Nintendo is doing this to drive digital sales but I'm cool with that.
@JaxonH fair point about it being a loyalty scheme but the point of them is the same, to help promote additional business(I think) at the expense of competitors.
@Yorumi Yeah, my point exactly people are complaining they can't get a free $60 game in one year, but you can get some indie games for only spending a couple hundred dollars.
"I'd rather get no money than just a little"
WTF.
I'll gladly take the small but imo, reasonable rebate. I'm not expecting to use the coins to purchase full retail games but I already managed to save $10 on purchases, $5 of which I got quickly from the new system. It'll be great for getting the cheaper titles either for free or at a discounted price. I can see myself picking up a lot more of Hamster's offerings because of this new system.
And if I compare it to what other loyalty programmes I'm apart of, I'm either getting about as much money back as others or it's flatout better because I don't have to buy so much within a certain period or spend ridiculous amounts of money to claim some crap prize.
@Yorumi yeah but loyalty would surely push sales. If games are available on multiple formats a good loyalty program would make it so you choose Nintendo. My argument is that it’s debatable whether this one does that especially as all things aren’t usually equal, especially with price on quite a few titles and sometime performance. To make people over look these things a loyalty program should, in my opinion, offer more
I can't believe we waited over a year for Switch rewards and then they basically devalued any coins we earned over the last year. Way to screw over the early adopters, Nintendo.
@Yorumi @PlywoodStick You guys usually know what's going on. Has Nintendo said all gold coins are going to be changed into money, 1 coin = 1 cent, or is this just optional?
I was under the impression when this was first announced that this was a last ditch effort fail safe scenario - you have 200 gold coins expiring, you don't know what to do with them, so you convert them to $2 cash. I thought the bulk of coins spent would still be on rotating monthly offers - 200 gold coins gets you 20% off Pokken Tournament DX or some such. In which case the gold coins would be worth much more than 1 cent each, depending on the cost of the game and the percent off.
That was how I expected it anyway, we were supposed to spend our gold coins on good offers, % off games, but failing that, coins to cents was a last resort so they didn't expire without being used. If they are doing any with offers entirely, may as well just call it DDP again and get rid of My Nintendo, b/c there would be no rewards, only money. If they keep rewards though, we'll this entire thread, and those like it all over the Internet, are kind of a waste as they are focusing on the wrong thing.
Right now Mighty Switch Force, Siesta Fiesta and Fright Walk are 50 gold coins, that's 50 cents, games must be worth more than that. Gunman Clive Collection is 30 on Wii U. Still no Switch rewards, but if 1 2 Switch is 500 gold coins, that's $5.00.
I don't think we're supposed to cash in our coins, it's just so they don't go to waste after 1 year if we don't spend them before that. Guess we'll know for sure if Switch rewards ever show up.
Pretty pathetic. But I see it more as a way to get discounts on purchases, rather than getting a full-priced game for free. So viewed that way, I guess it's...not completely terrible?
We didn't even have good things to spend reward points on in Europe, or very rarely. Seem to remember a bunch of wallpapers and ringtones with the occasional physical product released that was sold quickly.
@Geeks4Life Screw digital at one point! I like my cartridges!
But that's not even the point. Not everybody can spend 500 € PER YEAR in games just to get a 5 € discount! Plus the fact that all year 1 purchases are also heavily devalued, and that the program launched 1 year after the Switch, making all March 2017 games (So Zelda) unredeemable due to the unreasonably short expiry date.
This program is just lying somewhere between unreasonable and pure disrespectful. It's just about as usable as Brawl's netcode. Which also means it's probably also costing money to them to even maintain this service. They should have used that money in developing stuff that are actually usable, like solidifying the eShop, investing into cloud saves servers or even allowing us to turn our Switch Home Screen green!
@Baker1000 It may depend on the countries. I consistently got pretty good physical hauls from Club Nintendo, and I'm in France.
Although I do reckon that we had the same items.
Yes, giving people the "reward" of having the opportunity to give Nintendo even more money is a scam of a reward system, this has been obvious to anybody with common sense for a while now.
And they even have the points expire quickly as an encouragement to buy more games quickly, to get more points, which are again only really useful for giving Nintendo more money.
Getting a $5 reward that could expire relatively soon for spending $500 isn’t too helpful or exciting.
I'm a bit tired of North-Americans explaining that everyone should just use the 20% off preorder bonus at BestBuy or Amazon. Not everyone lives in the US, I WISH I could preorder every Nintendo 1st party game with a 20% discount here in Europe.
@Mathias_Wolfbrok I don't think this program has anything to do with the online issues with the switch. That's pure speculation imo. Weeeell. I received points for my zelda game because I added the gold coins 1 month ago. Everyone with a mynintendo account has had this opportunity for a long time now. Chill dude and get your facts straight.
They should make coins NOT expire, and also offer certain titles for a much smaller amount of coins, like they used to in the past. At this point, the gold coins barely amount to enough of an incentive to care about physical vs. digital, if I want a game physically (like any 1st party of single player games) I'll buy it at a discount from Amazon during the preorder/launch period because that's saving me more than earning a few more coins that aren't worth much.
I just got Subspace Circular for free and £1.50 knocked off Slime-San on top of its sale price so I am already happy.
This is actually exactly what I was looking for when My Nintendo first came about, when you go to buy something on the eshop it tells you how many gold points you can get for the purchase and they are available pretty much right away if you want to use them to have a discount on your next purchase. It is actually a very clean and clear system and something that Nintendo doesn't have to do.
I see this as only beneficial as I buy consoles and play games because I enjoy them, my enjoyment is my reward for buying them and anything else is a bonus. I do not expect rewards from Nintendo or anyone else because this is a simple transaction, I give you my money and you give me some great games to play!
Stop moaning!
While I do miss the awesome physical rewards, I do understand that they were not sustainable from a business point of view.
Getting ANY kind of monetary discount is an incentive as opposed to downloading wallpapers (yippee... not really), so I am happy gold coins have SOME kind of meaning that is monetary is a DRAMATIC IMPROVEMENT over previous method of using gold coins to download games that I already owned.
Would I like a higher amount... of course.. but I am also being realistic that the physical rewards are done by stores (20% pre-order discount on Amazon) - so the digital rewards should be Nintendo.
@Geeks4Life Yes, you got points from the game you registered last month, but you got less points from registering it before the program was a thing. How in the hell were we supposed to know that one year ago?
And yes, that is absolutely money thrown out of the window for Nintendo. It may not be much, but it still pisses me off nonetheless.
As a 3DS and Wii U owner, its been okay for me. I can see why Switch owners might not like it so much.
@Yorumi Thanks. Nintendo just always has to be Nintendo. That "Switch Rewards Coming Soon" is a year old now, and My Nintendo was hyped for a year and delayed 6 months, they just can't get out of their own way. And you know it's bad when people are asking the company to pay to play online. Communication is not their strong point. They should just update the Switch OS and let everyone spend their gold coins on themes and be done with it. Or maybe some screensavers, like fish or fireplaces. I don't even know what the Switch does if you let it sit, I never let it sit. They should sell all the cut scenes from SSBB Subspace Emissary for 100 gold coins as a screensaver. ☺ I actually still need to watch those Pikmin movies too, never wanted to pay cash for them, but coins are coins.
I miss Club Nintendo.
I just don't understand why My Nintendo can't offer free Virtual Console games like Club Nintendo used to. It can't possibly be that much of a burden on Nintendo's wallet to offer me a free download of Metroid for 50 gold coins. Like come on. I get that this rewards system is free, but you have to actually give me some incentive to give a damn.
Well.
Well... no.
I'm not even going to say that it's better than Club Nintendo for countries that weren't able to participate in that reward scheme.
"especially during the darker days of Wii U where Nintendo was forcibly pushed into the background while Sony and Microsoft tried to outshout one another with specs and exclusives"
Not only is this not remotely related to why the wiiu was "forcibly" pushed into the background at all, it's a really petty cheap shot at the two companies who did things better. Stay classy, Soapbox Life.
I like it. Combined with Best Buy's GCU(20% off), I'll be satisfied. They should probably get rid of the expiration dates, though those dates will probably never matter to me because there's always something I'll want to buy on the eShop.
For those saying "something's better than nothing" you're technically right, but they aren't going from nothing to this. They're going from the far superior Club Nintendo to this.
I can see why it's 1% the profit margin on physical is a lot lower than digital buy the time you take sale price to retailers etc into consideration but even 2% would have been okay especially for us who live in regions where online isn't always possible and allowing them to build up indefinitely I'll download a cheap game like Oh Sir or something just to use it for the hell of it but yeah a bit disappointed.
Nintendo are back! The Switch is great, the online play is pants and the rewards are a bit poor.
But in all seriousness, the system is going from strength to strength, more quality games are incoming so, a few hiccups are forgivable. Surely?
I only miss some of the physical rewards you could save up for. The money you can save on all Switch games seems better to me than being restricted to deals for very specific games like we saw on the Wii U, 3DS, and Wii in the past.
Club Nintendo was cool. Times have changed, though. All that sweet Nintendo specific merchandise was valuable because you couldn't get it anywhere else. When Wii U began to tank in the market however, Iwata opened up the merchandising floodgates and now it is much, much easier to get fun collectibles and things to celebrate Nintendo. The need for that type of thing just isn't there anymore.
This is an extra way to save money for people who buy a lot of Nintendo stuff. It is nice.
The expiring within a year and then waiting a year for the service to solidify is the one part I don't like and it makes my gold coins look very sad compared to the amount of money I spent on Nintendo... yet, I also get that. It's a kind of reset on the whole deal.
In a few months, it will just be a nice little benefit for everyone who notices it.
One more thing, the Amazon Prime deals for pre-orders in the US are really great but they don't apply to all games anymore. Amazon has gotten selective about which games get the deal and I haven't figured out a way to predict it, yet.
Can I use all my coins on one purchase. All the games I see say eligible for insert coin ammount here, or is that what you earn for buying
This isn't necessarily a free rewards program. You basically use your coins to get a discount on any purchase of our choice and frankly I don't see why people whine so much when a lot of other rewards programs work almost the exact same way when it comes to points. The point values were likely adjusted to ensure newcomers are on more equal footing with veteran members
the low return on investment is one thing. the fact that your coins expire is another and is ridiculous. I personally buy tons of Nintendo games, but needing to spend $1200 within a year is insane.
They made us wait for MONTHS for this. I am not so entitled to think we are OWED something better. But this is not worth the time it takes to go to the website and check my own balance.
@Superzone13 The only reason why this doesn't work is that there is no VC at all to this point.
When VC is released you could literally use those gold coins to get VC games for free, just as you can get Indie games for free now already (Full price titles as well, but it would of course be hard to get so many gold coins at once to get a 60$ title for free)
I bought Subsurface Circular with my coins outright great decision
It isn't great. And I do miss the physical rewards from Club Nintendo. However, I'm not going to turn on the dramatics and act as if Nintendo is personally trying to screw me over with a program that I can easily ignore (and most of the time do unless I want a cool desktop wallpaper or 3DS theme).
I don't even understand how to do it, it so complicated and all... Should be simple like every 3 big games you buy you get your choice of and indie game free
I really don't get the complains either, it is a super simple cash back program that requires basically no work on your part at all.
...
All in all @Yorumi explained it very well.
With this system everyone wins, we arguably might not win a lot, but we win!
And who knows, maybe you can get stuff like Switch themes as well at a later point, if that is what you want.
@NintyNate You buy a game and you get coins. The next time you buy something in the eshop you can use those coins to get a discount.
It couldn't be simpler.
If you want to get coins through a physical purchase: On your switch homescreen choose the game and press the + button from there you get the option. That is already the most complicated thing to know about this system.
To add on my earlier post.
About people who buy physical getting the worse deal: That is not even true! Physical games are often cheaper than the digital version, yet you still get 1% of the full price back. So if you buy for lower than the official price, you get actually far more than just 1%.
Additionally, you could even borrow a game or buy a used game and you would still get 1% of the official price.
At least I don't see what could stop you from doing that.
Honestly? This is the most whiney article I've read on here in a while.
"So for a start, that puts the boot to retail consumers who want to own a game in physical form, and are willing to pay over the odds for a cart, and still receive a lower percentage of coins."
What are you talking about? You can buy a physical game online for between £10-15 less than the digital RRP. And yes, you get 1% cashback instead of 5%, but that's on the RRP rather than how much you paid! Last night I registered all my retail games I've bought since I bougt my Switch in September and got £2.00 worth of points. Added to the 170 gold coins I already had from digital games I'd previously got (which now would earn me more) I was able to get £3.70 off of Celeste. Yes, if I wanted to get a full price retail gane for free using jyst gold coibs, it would require me to spend a LOT of money, but the way I look at it, I can pick up the games I want and then get a discount on the ton of great Indie games on the Switch. Fine with me.
Still would rather have a neat and collectible download game. Even Grill-off with Ultra Hand HD sounds better than this. If you’re gonna be lazy with rewards, do it right. Am I spoiled or entitled? Son, I come from the age of Nintendo Power stamps that gave you Starfox Weekend cartridges and Yoshi shaped CDs. Don’t you fight me. Lol
People complaining about free stuff. Seriously, I wish I had that kind of time on my hands and sense of entitlement.
Anyway, I think the new system is pretty fair. Got two free games from the eShop this week using the gold coins I'd already accrued.
I've already got 2 free games from it. That's good in my book. Thanks Nintendo!
I would have thought owning 92 games would have gotten me more than $12 and change in eShop money. Nothing would be better than this honestly - just makes them look bad. Wouldn't have missed what I wouldn't have got.
@KevinLo9 You get coins based on the price you paid for digital.
@kirbygirl Not entitlement, it's "expectation". You create a program like this, have people receive points with promise of a payoff, people EXPECT something. When that something seems "cheap", you've turned the expectation into resentment....I mean, it should be MILD to LOW resentment - but as a consumer attached to such a silly reward (1 percent for physical?!) you have your expectation popped. This expectation is stupid on the part of Nintendo, because there's really no reason to even have this points program in the first place. It hasn't been anything for awhile so no one would miss it, if it faded out. It changes the conversation when loyalty payouts are so Scroogey.
It's not entitlement....maybe "contrived consumer entitlement created by an unnecessary consumer loyalty program, with low payouts, leads to disappointment and resentment".
@NintyNate You're being ironic. Right??
Thank goodness I idon'thave to spend hours typing in my long 3ds scratch codes and answering a lot of questions by spamming the wrong answers anymore!
What a joke! This is what we get for Switch rewards! The rewards for Wii u and 3ds are way better and of more value. It just keeps getting worse and worse
Stingy Nintendo especially when you consider their prices.
@Dang69 So far, I've gotten at least seven free games (two just this week), several free themes, and some free dlc since Nintendo made the switch to all-digital rewards. Do I miss the physical swag of the old Club Nintendo? Sure. But any free stuff is gravy in my book. It makes sense for physical games to get less of a % for a variety of reasons: physical games can be resold if you want to recoup some $, many of us are already getting a 20% discount on all of our physical game purchases, etc. Plus, any company would want to encourage use of their own eShop.
At least we don't have to manually enter those long code #s anymore. The new way of handling that is so much more convenient. Two clicks and I'm building up reward coins toward free digital content, even though my purchase was physical.
I am totally disappointed with the rewards program. I will buy mostly physical games so on top of the ridiculous lack of rewards I wll be further penalized for not buying digital. And there was no reward for purchasing the console. When I bought the Wii I earned rewards for it and each game I bought earned me some really cool unique stuff. Now I have the Switch and two physical games and a digital game and received nothing. Pretty sad Nintendo
@kirbygirl Its called a loyalty program for customers. It build goodwill and adds to the Nintendo reputation for being fan centric.
@Zidentia Yeah, and it's pretty much comparable with all of the other similar rewards programs. In fact, based on my personal experience, I'd say this is better than the others.
@kirbygirl Not even close
The Wii and Wii U were much better
I agree that these Switch rewards are very blah; however, I did put them to good use and bought resident evil revelations 2 today. What an amazing game. It is more impressive to me than Doom was as far as having a console game on the go.
@Zidentia Yes, really. I've gotten zero free games after years of digital purchases on the PSN and Xbox, other than the ones you get with the PAID monthly membership fee (so not really "free"). These My Nintendo gold coin discounts can be used for games I actually choose myself, not some pre-selected crap I don't actually want, and there's no monthly membership fee to get the discounts.
Edit: I think a lot of people are just pissed off because we were so spoiled by the awesome physical rewards of Club Nintendo. I do miss those, but I can understand why they discontinued that program.
@NintyNate The process of getting and using gold coins is made as simple as it can possibly get. How more simple do you want it!!!???
@kirbygirl
This. Heck, to me, the only physical rewards on CN that were good were those 3DS cases that hold 18 games. The great part about CN were the free eShop games.
@Shinnos
Super lame.
I can't wait to see NintendoLife's next article about how the BestBuy rewards system is terrible.
@Lizuka Same. The physical only crowd seems like a very loud but small group.
Weird article/soapbox. My Nintendo obviously sucked until now and a huge downgrade from the EXCELLENT Club Nintendo that stupid ingrates kept female dogging about... the amazing feeling of getting cool collectibles. was out of this world.
But this now? the TIMING? If there's any redeeming it is actually using the gold coins towards purchases. It's free money, it's good, it's finally a good way to use the gold coins. Thank you Nintendo for doing something right with the new system finally. Thank you.
This is Nintendo's Flybuys, are people complaining about rewards? Sure, Nintendo is a stingy old company, but they don't have to do this you know?
I really don't understand the complaints. I've never gotten any sort of perks for buying PSN games. I prefer these perks as the previous discounts and free game selections we're usually for games I already owned. I buy mostly physical from Best Buy at 20% off, collect Best Buy points, and pay with a credit card that gives me 1% in points. Add in My Nintendo and I'm doing pretty well.
I have to agree. Over the pst 12 months I've invested a couple hundred dollars into first party and nindies.... $4.37 to show for it! In the old days I could have gotten something cool and exclusive but not even $5.00! EShop games are more expensive than physical games so it's not even a discount
The day I can't buy AAA console games in physical form is the day I stop buying AAA games, period. Screw Game Pass, PS Now and all the rest of em.
You know what happens to your digital game purchases if your Live account gets hijacked - they're gone and neither Microsoft nor Sony give a damn. Just in my own circle of friends I know two people who lost their entire "collections" worth ££££s.
So yeah, I'll keep buying physical and using the free coins to pick up small games digitally and as a way to get DLC I wouldn't have bought otherwise.
@Yorumi
"At the end of the day your physical purchases should always be cheaper than digital."
Why would a product that is cheaper to deliver to the consumers always be more expensive?
"On top of that as a game ages it's physical copy tends to drop in price."
Duck Tales Remastered is $3.74 on Wii U right now. I guess Capcom missed the memo that digital content does not go on sale as it ages.
"If I apply 300 coins($3) twice it's no different from applying 600 coins($6) once.
As long as you buy 1 game, yes ONE game a year your coins shouldn't expire."
If you buy only physical games those coins could expire since you'd need to apply to a digital game to prevent them from expiring. You'd also need to buy 2 digital games in a year as you first need to earn the gold coins before you can apply them on the next purchase.
I got Blossom Tales for $3 today. I’m happy with MyNintendo.
@PlywoodStick I bought Ducktales on sale and only got 19 coins, so you do get coins based on the sale price and not full price... sucks.
It's not totally terrible. Spent 499 points and got Kamiko for free. Didn't want to actually spend cash on it, but for free? Yeah. It's actually kinda fun. I dig it. Dig it even more when it didn't cost me $5. ^_^
@BonafideInfidel
I get what you're saying about physical VS digital, but there's another side to the argument.
There's a gamer and then there's a Gamer with a capital "G" up front. If you're a Gamer then there's a good chance that, at some point, storage space will become an issue for all of those physical games. Digital may not provide that same sense of permanence, but it allows you to continue pursuing that passion without having to buy a bigger house just to store you games.
I'll give you a good example. I've been playing games since about, oh, 1978. That's a good 40 years. In that time, between my younger brother and myself, we've owned the following systems:
breath
And also...
I don't and haven't owned every system out there, but I've owned a helluva a lot. If all I ever bought was 10 games per platform then I'd easily have 300. I guarantee you that I have WAY more than 300 games. LOL
At some point, as I said, space becomes an issue for some people. For my PC gaming experience, something like Steam has been a blessing. The only thing I have to worry about is hard drive storage space, which has already become an issue since I passed the 300 Steam game mark. That 4TB drive filled up QUICKLY.
So, yeah. I get your concerns about security, ownership, and long term archival. However, if you want to play games and like to play LOTS of them, digital is seriously the future. Maybe we need to figure out a better way to secure our purchases and ensure their safety, but there's no reason to shy away from going digital.
Lemme put it to you this way. My dad is 70 and even he prefers to buy his games on services like Steam. (He's a FPS junkie.) Digital is just convenient.
IMO, physical copies rock, but it totally depends on the actual game and if you're also getting some deluxe ultra mega collector's edition or something.
What our entitled collective ego may need to question first is the whole "if Nintendo wants the system to be embraced" point - because frankly, it's a gargantuan IF for an industry giant which is known for being Japan's richest company now and hardly known for SteamStation tier discounts. Digital purchases have multiple incentives (take it from someone who never buys games on physical media unless he has no alternative) and the "digital future" the article refers to is in no desperate need for any reward programs to be its crutch. And with My Nintendo not changing drastically since launch, how much importance it has to Nintendo (importance to us is much less relevant unless you adamantly believe in the myth of any fans having such a thing as "goodwill") may be the bottom line here. "Why bother implementing any loyalty programs at all, then?" Well, because... they can? If this is already their comfort zone, they may just view it as an inexpensive investment for some occasional bonus curiosity on the market's part. Will it ever change? Perhaps; Nintendo used to see no point or sense (as in, whatsoever) about online gaming, too. But for now, it can really seem like My Nintendo is a nice afterthought to Big N, and the most logical attitude here would be to mirror the sentiment. I mean, we see a lot of people likewise reiterating their "sworn loyalty" to game cards and dismissing the digital stores for various reasons - would the accumulative discount sway them over in any scenario? Can you imagine WHAT kind of discounts those would have to be for so much as a shot at such so-called "goodwill"?
Many seem bitter for the system replacing Club Nintendo, but I really suspect the latter died out on its own. I had an account, you know - registered it while redeeming the codes in the cartridges my first NDSL's previous owner had bought in Spain along with the console. I was curious at first, but I never expected anything from this Club in the end because I knew there was no way in Tartarus Nintendo of Europe would send so much as a Mario cap to Belarus. Particularly back in 2010 when barely anyone would. Perhaps that's what Nintendo eventually realized themselves? That with their hardware bestseller sprawling every which way, they had neither an infrastructure to handle all those accounts (including countries with troublesome business climate and custom services) nor a realistic perspective to unfold one in the visible future? MyNintendo's emphasis on "digital tomorrow" really seems honest - in the sense that it allowed smaller and intangible but easily accessible rewards for a lot of people. Even a modest phone wallpaper has more uses than a Yoshi plushie or a hanafuda pack that you can only peruse as an image on Nintendo website. Yeah, I know that some people pay huge money for land on the Moon, but come on now.
I've got a bunch of themes over these ~18 months of my 3DS ownership (even if they are token perks since I've only applied two themes to date and I bought both myself), I've made use of discounts offered (most memorably Xenoblade a while ago; I've already set my eyes on eventually using those for Lufia, SM3DL and NES Remix, too), I've helped myself to all the small giveaways like Mighty Switch Force and Nano Assault... am I in a position to complain? A neat bonus opportunity is what it has always been to me. Yes, those who don't have a 3DS or a Wii U can feel understandably left out now, but c'est la vie - think about all the people who outright pay for PS Plus themselves (just to have PS4 multiplayer or cloud saves) and miss out on part of the package. I'm still aware that if not for Remote Play and relatively recent 4G availability in my country, I wouldn't be a PS4 owner to begin with - meaning that the subscription I buy mostly for Vita cloud saves would be missing out on most of IGC games given nowadays or even a PURELY cloud-save investment if, say, I hadn't bought a Vita until late 2019. Nintendo's "loyalty" programs are a straight case of take-it-or-leave-it, they don't provide enough "incentive" to compete in any form (if making a choice between a game on 3DS/Switch or Vita/PS4, how many people would really deem even a soundtrack CD the ultimate factor?), they're just there if you're leisurely interested.
Will I use gold coins on Switch purchases? Only time and future comparative 3DS offers will tell. I have nothing expiring until autumn, although my current 450 coins are enough for a small full-price title on eShop (some like Kamiko are 359 RUB, another bunch are 459), a future sale item, a 7-8 dollar difference when deciding on a bigger purchase... eeeyup, just another set of small but neat perks - the ones I won't have to pray to terms of service and international shipping gods to lay my hands on either. Again, I buy most games digitally anyway - but I don't do that for incentive "loyalty" programs, and I'd do that even in the complete absence of any. If you prefer to stick to game cards, I'd advise against making that your main and only reason to buy an eShop game as well - even if you could get a life-size Wolf Link plush or an entire effin' Labo set delivered to your doorstep for it.
Nintendo is trying their damnedest to take the reward out of their "reward" program, if you can even call the mess that is my nintendo a rewards program in the first place. What makes it all the more frustrating is that these pathetic discounts are more or less standard fare on almost every other platform. Even better, those other platforms don't require you to buy games in order to receive 30% off of other titles. I honestly would rather have nothing than Nintendo continue with this crap.
I'm seeing a lot of comparisons with Club Nintendo on here, which are valid - but the two are different in terms of what their goal was/is. Club Nintendo was "let's give our customers cool stuff for supporting us", MyNintendo is "how can we create an incentive for people to buy more products from us?" The latter is more in line with how reward programs are supposed to work as it benefits both parties, you get a game a little cheaper, Nintendo and other companies still get some money from your transaction.
If you've ever used certain Japan-based retailers, the updated gold points scheme will seem very familiar - a lot of Japanese retailers allow you to earn points on purchases at a specific rate, with 1 point = 1 yen.
So this is actually a good move as it gives gold points more use (a lot of people will have or not want games offered on the discounts) and allows people more choice as to what they spend their points on. The amount of points you have to earn for it to be worthwhile is ridiculous but that's how point systems work. Like on Japanese sites I find they are more a contribution/discount towards the final price as you don't have enough time to save up the full amount. And 1 year expiry is a typical time frame.
In short it isn't really anything new and Nintendo is just adopting the same system as many other Japanese retailers have been using for years.
I fully agree with the article. By now, My Nintendo has become an utter joke to me. I don't even bother checking the site for many months at a time (until some random thing reminds me that it even exists), because it simply never holds any value to me when I do occasionally check back with it.
Conversely, when Club Nintendo was around, I would visit the site all the time and enjoy the various rewards. It wasn't mind-blowing, but compared to My Nintendo? ... Well, then yes, it was mind-blowing. -_-
Club Nintendo wasn't perfect but it was cool and appreciated. My Nintendo on the other hand is garbage and as a Nintendo fan it actively turns me off the brand. I find it a waste of time to participate, insulting to my intelligence, and i think it shows a lack of appreciation for me as a customer. It probably wouldn't of pissed me off so much if they didn't hype it up as some dramatic improvement. I don't get how a company can be 80% exceptionally run and 20% massively incompetent. There's no middle ground, it's either brilliance or bust, and the stuff they mess up ought to be the easy stuff to get right. It's frustrating, and they don't seem to care at all.
Oh man.. I like new Nintendo. I don't want stupid merch, I want discounts. I'll take everything that I can.
Some of the comments here seem to be complaining without understanding. Nintendo have effectively reduced every eshop title by 5% and every retail purchase by 1% or more. That's far better than anything on mynintendo previously.
Points expiry used to be a problem, now it's not because there's no need to save up any more.
You used to have to hope a coupon would turn up for a game you wanted, now you can get the same discount in anything.
Think it's quite ok. Better than nothing, and I can use my gold coins right away on almost anything. Makes the expiration date a non issue!
Saved 2286 gold coins, witch converts to 228.60 DKR. That is 38 $ / 30.60 € / 27.37 £. Great conversion rate for me as a Dane.
Got Darkest Dungeon: Ancestral Edition for that amount, and still 171 gold coins left. I am pleased with this. Now I can finally use my gold coins for something useful. Stop the hating
Spent $104 on psn last sale to receive $4.17 worth of point value. About 4% buying digital and that was with a 5X point promo. Typical PSN reward is 1% DIGITAL! So crying about 5% digital is a joke when even Sony won't go that far. If your buying physical you already get a reward from a retailer such as amazon chopping off 20% via prime or 20% via best buy or various others.
@Oat PSN rewards is 1% by default for digital purchases... not 5%. So what other platforms do you speak of? I got $4.17 US on over $104 US spent last promo with a 5X point bonus... About 4% with a 5X bonus from Sony! So by that... Nintendo 5% looks pretty good.
I find the system pretty good as it is now.
Sure we got screwed by the conversion rate. Sure if you buy physical game it is not that interesting (you make up for it with lower overall price for physical games)
But outside of that it is actually pretty nice and straight forward now.
Buy something on the eshop ? anything, from full 110$ deluxe edition, to small 5$ indie game, DLCs, microtransation, season pass, anything at all. You get a 5% cash back..
Everything eshop related is now 5% cheaper. It's kinda nice.
I’m sure they will be looking at the feedback
You buy a game you want, inherently agreeing to the asking price... Then complain that you are only getting 5% back!? Should I start complaining that I don't get 5% back on my rent/bills/fuel costs? Or should I give my employer 5% of my salary back each month? I don't understand the complaints and sense of entitlement... Oh wait, I'm on the internet!
You get BIGGER discounts on Steam, eShop and the PS4 store for simply checking to see what's on sale. Nintendo wants you to buy tons of games to get small discounts while game sales on the eshop have better discounts. A bit of a joke...
I said the same yesterday, should you really complain about something for nothing!
I do also miss those exclusive gifts from the club Nintendo but I saw far too many on Ebay, and if I was Nintendo I would have thought most people didn't want the rewards!!!!
@cookepuss I get your point wrt storage. I too have been gaming since the 80's and have amassed quite a considerable collection; over a dozen systems and nearly one thousand physical games. However, space has yet to become an issue for me personally.
For perspective - I stopped gaming on PC years ago precisely because of ownership issues (etc..) and I don't even have a Steam account. If it comes to it - there are more than enough great physical games already available to keep me happy until the day I die; without having to give up ownership of the things.
I got £6 off Celeste. This is a good thing.
A Switch game that costs £50 on the e-shop will earn you 250 gold coins (worth £2.50)... a physical copy of that same game will typically be available on amazon (on release) for around £42, and would earn you 50 gold coins (worth £0.50)... so if we deduct the rewards from the cost, the digital copy would basically set us back by £47.50, while the physical copy would only be £41.50.
So although this new update does give us more incentive to buy digital copies of games, it's actually still more worthwhile to buy physical copies.
Oh man if you got all that cool stuff I can see why you miss it.
Here in the UK we had a few crappy things like Yoshi dishcloths or Luigi sleep masks and then it was wallpapers and ringtones. Very occasioanlly a cool soundtrack or MK trophy replica would pop-up but because the store had so little else of value they would sell out in seconds as everyone had piles of stars to spend (we had stars instead of coins). they added a ton at the end, it was like they were hoarding it all or something. But I'd say it was way worse up until that point.
The new one isn't amazing, I miss physical prizes but I've bought most of the 3DS themes, got some free Picross and got some free hard currency for the mobile games. The main gripe was that all the discounts were for games I already owned, made more annoying by the fake "picked just for you!" marketing. So I'm quite pleased with this new generi-discount!
Dang, this article sounds overly harsh. Maybe I'm just jaded from the modern trend of people expecting game companies to give them complete experiences for free. As much as I like having Nintendo-related objects collecting dust on a shelf in a room that barely gets used, now that I have a house and a wife and a car and a recently hatched human larvae it's much harder to justify that habit. I'd much rather to buy new games slightly cheaper. With my current points, I'll gladly take 460 Yen off of a 2000 Yen game I was considering but not sure if I really wanted to take the plunge on. Yes, those percentages could probably stand to be a little higher, but who knows what the future will bring.
Here in Japan where everything uses a point system, we seem to manage to get $5~$10 worth of free groceries every month just from doing our normal shopping. Not to mention that we use our credit card which has an insanely good point system. The other nearby supermarket doesn't give points if you use a credit card, presumably because HOW DARE you try to earn two kinds of points at once. The big electronic stores work that way, too. So, at least in Japan, maybe Nintendo doesn't want to be TOO generous with the points because people will somehow exploit it... or something.
I don't get all this complaining about free stuff to be honest.
Nintendo isn't obligated to give us anything, so why complain when they give us discounts?
Look, I'll take discounts on the E-Shop, how small they might be, over the useless gadgets we got in the past any day of the week.
Remember, on top of these Gold Coin discounts, we're more than likely getting other stuff for free or with discounts when the Switch Online Service starts rolling out.
Don't compare what we got now with Playstation Plus or anything else because that's totally unfair. That stuff is still coming.
Eh...wait until the Switch goes through it's 2 year lifespan...eventually, they'll add the free games for the rewards, then people will be happy again. Yeah, I miss the Club Nintendo days of getting some nice rewards (still have the items) and cashing in the points for free e-shop games, but I feel that at least the free games will come eventually. The only part of this new part, is the fact that the coins expire quickly instead of being able to stockpile them.
1, 5%... The biggest issue is that the reward points expire quickly. Many people here are not very fond of digital purchases because Nintendo sucks at digital rights and ownership.
Reading this provocative article engaged in negative emotions for clicks IS anything but rewarding....
Yeah My Nintendo has been lame.
But for me still better than Club Nintendo. Oh how it is so? Well, Club Nintendo was never available here in Nordics, so I never HAD A CHANCE FOR THAT COOL STUFF EVERYONE ELSE HAD.
..Well yes, I first did get Wii Point Cards (since those weren't sold here anywhere) but then it got complicated with WiiU.
I ended up giving my acct with loads of stars to someone here before it closed
@BinaryFragger
Oh I absolutely agree with you. I fully understand that Nintendo doesn't have to give us anything. But the thing is, Nintendo did give us some really cool physical rewards only a few years ago. I got some really cool posters from them in my basement that I'd like to frame (maybe I can get to that in the spring/summer), also the Smash Bros. soundtrack was really cool. Some rewards were better than others, true, but some were a one of a kind like the Game and Watch.
When I scrolled down, I was legitimately surprised to see so many people defending Nintendo. I mean sure, times change, and I suppose the physical rewards couldn't last forever, however, they're kidding themselves if they think the new system is comparable or better. The current setup is an absolute joke. I don't mind digital rewards, but at least make them worthwhile. The fact that there still isn't discounts on Switch games a year into the system-cycle, and the 1-5% cash back is on the verge of laughable.
And yeah, I liked writing "reviews" whether they read them or not is debatable, but I at least felt like I was being heard as a loyal customer. I still get reviews with the new system, but it isn't consistent at all. I've bought about 10 shop games since launch and I've gotten a chance to review 2 of them, so I don't understand how that works at all.
@SmithJurd
The reward system going forward is reasonable, as you describe. The biggest problem is that Gold points accumulated from the past year have been completely devalued since they were not provided at the 5% value rate.
For example... I have 330 Gold points which were rewarded from approximately $300 worth of digital purchases over the last year.
If my Gold points were worth $15 of Switch eShop credit, I would be fine with that... but they are worth $3.
Nintendo could consider converting previously accumulated Gold points based on the new rate?
Yeah, Club Nintendo seems to have done better
@holygeez03 That's a fair point however I'm only commenting on those not happy with the fact they're not getting more for nothing... But I agree that, having decided to roll this out, Nintendo's implementation is a little lacking! I often wonder if they do things on a whim which explains why they make so many seemingly strange decisions...
That moment when gamers from all over the globe collectively miss Urban Champion.......
We are getting 5% back on digital purchases. That seems pretty good to me. I too will miss getting cool stuff like my SNES Wii controller but this is pretty good IMO. I buy 10 coffees and get one free (mark up on coffee is extortionate and not comparable to games) now it’s buy 20 games get one free. I know this is an opinion piece but I think it’s a pretty bad article. How about writing a balanced article on this subject with a poll at the end. I vote for: pretty happy but miss the unique cool old rewards.
@beazlen1 We are getting 5% back on digital purchases.
Well, 5% store credit.
@Yorumi
I understand your point, but Nintendo won't open a store, not anytime soon anyway. I'm lucky enough to be sort of close to the New York Nintendo store, but the things from Club Nintendo were much nicer than anything from there, unless you're willing to shell out a couple hundred dollars on a statue or something.
The posters were of good quality at least, and they'd be more than $6 in a store. Plus, this is Nintendo we're talking about, what have they ever sold for $6? I have a Skyward Sword one that's printed on a watercolor paper. I do graphic design (mostly print work) for a living and that's not cheap paper, I can tell you that.
Hey, I'm happy that there's at least something for Switch owners, but my main $60 games I buy physically, so I'm only getting 1% back. My enthusiasm is pretty dialed down as a result. However, the Switch is a year old now, they can start moving the 30-40% discounts off the Wii U and to the Switch instead. For me to be happy, there needs to be more of an effort made, more options if you will, on the Switch. Honestly, I don't mind an "all digital" rewards. I'm sure shipping things out was a huge hassle, but having just a money back thing in place is, I dunno, a bit lame for a rewards program.
@SmithJurd
Nintendo is a massive corporation and there is no way any decision is made "on a whim" since the smallest change could results in millions to the bottom line.
The oversight here is all of the people who have accumulated a lot of points over the last year or so... which also happens to be Nintendo's core customer base.
For months and months there were no good options for Switch owners to redeem points, with expiration looming, and then an announcement that all points acquired on the "old system" were being devalued by a factor of approximately 5x.
Again... the reward program going forward is great in my opinion... "5% back" on digital purchases is more than fair and ideal for me since the percentage discounts never work out because I already own the discounted game or I want it physically. But the fact that my $300 of digital purchases over the last year is now worth $3 in rewards is very disappointing.
If Nintendo made a limited time offer for me to cash in my 300 Gold points for a $15 eShop credit, I would be thrilled.
As of now, I feel like my accumulated points are worthless, and I am being punished for being an early adopter.
personally I think the fact you can get 'some' money off just by buying games ( which you would do anyway ) means people should appreciate what they are getting. not every retailer offers reward schemes and some are clearly more generous than others. Nintendo doesn't have to offer this scheme at all. I've got enough points to buy a 'cheap' game in the sub £3 category ( not many to choose from). so I could technically get a free game! or a few quid off a new release that's hardly a bad thing!
My issue isn't really with the new system, my gripe is how they treated customers who previously registered their products the way Nintendo has asked. Because I've owned my Switch since Splatoon 2 was released and because I registered my products before the new system was even introduced, my points are worth a fraction of what they would be worth today! This is a slap in the face to loyal customer IMO.
@holygeez03 I agree 110% with everything you said! Great post!
....but we both know that Nintendo will do absolutely nothing about this.
@Crono1973 thankfully not elephants nor monkeys but something better, store credit. What were you expecting back? A Paypal transfer? More gold coins to swap for more gold coins, Nectar point? Your point is lost on me. Anyway I’m still going to buy mainly physical when I can as I’m a hoarder and love playing old games.
It does suck that the conversion rate for old gold coins is so low but they had no choice given how long it’s taken them to sort it out. Imagine if we all suddenly got loads of store credit. Income would go through the floor and ninty would take a massive hit.
@Yorumi
The market is closed to some extent (Nintendo published games/handheld games). But it's open in many others. Steam/PSN/Xbox Live are all competitors for many of these games and they have significantly more marketshare than Nintendo because of the value and digital rights they give. My preferred platform is actually Steam because I don't just accept paying more and having it tied to one system like Nintendo has. You can also buy codes from stores like Amazon and Humble Bundle. Though those codes seem to go on sale less than physical.
@beazlen1 Just pointing out that store credit is worth less than cash back. There is a reason game stores give you more for store credit than they do in cash, it's because store credit locks you in to spending the money in their store (and some new money too).
Oh my god I just KNEW there would be Nintendo white knights defending a downgrade in a system.
@misfitpierce I was more complaining about the lacklustre deals on games. PSN and Steam will have flash sales in which games can be regularly found for 50% off or more. Meanwhile Nintendo rarely ever hands out such deals and ties discounts around 30% to using it's crappy My Nintendo program in which you have to buy games just to get those discounts
@Dom is it me or is Japan getting a lot more coins for the same purchases. Example attack on Titan and attack on Titan bundle seem to earn more coins with the Japanese version.
Yep... Just the continuation of training the Nintendo community that getting garbage is better than nothing. When in reality both should be unacceptable. Same as with all the random crap ports.
No thanks, I'll wait for some good physical rewards like it use to be.
@Cosats I have to use a this on my phone it said, have 2 different email addresses, back and forth checking things out and finally!
@Lord There does seem to be some disparity between the two, but then again, Japan always gets the better deal with Nintendo stuff.
@justin233 Good to know! That's too bad, though, because it means that if anything is bought on sale, then the benefit of coins (and 5% off digital purchases?) is calculated after the sale discount, not before... That's disappointing.
@PlywoodStick It would seem that way... I got 19 cents on $3.75 purchase. Lame...
@Yorumi
I guess I disagree with that take. Conventional wisdom has been the Nintendo gamer buys different items and is a different market. But the Switch is different than the Wii. The Wii definitely opened a new market to gaming, but the Switch hasn't yet at least. The Switch success has been traditional with Mario/Zelda/Kart driving it's success. And as a gamer that has historically not considered the Nintendo version because there was usually a huge graphical difference and the controls were somewhat questionable, that's not really the case anymore. The Switch is a minor step down to the basic Xbox/PS4 that are out there now and it gives the benefit of portability. So now the question is small upgrade graphically or portability? But price will play a part in there too. Competing with the market leader means competing on price on the cross console video games.
It's a rip off. The only thing it will be somewhat useful is to reedeem coins when I want to buy DLC for games, to make it a bit cheaper, but apart from that it really is worth nothing.
Even the discounts are better than this, and the discounts are terrible. I miss Club Nintendo, I should have gotten those Nintendogs Greeting Cards before it closed down...
I think NintendoLife might want to run a poll as an article so that the fanbase that they are riling up can be properly heard.
Nintendo really should have multiplied our gold coins to equal present day value.
I'd rather them kill off the rewards system at this point as it's just a bit insulting. As many have remarked — Amazon Prime discounts are far better than any you'll get from Nintendo. It should not be that way.
Digital titles should be cheaper than physical - it protects Nintendo from the reseller market. And as someone who occasionally uses the gold coins to get 30% off discounts for 3DS games, I’m getting like $12 off for the use of 90 coins. That’s 13.33 cents per coin instead of 1 penny per coin. Granted, it’s a limited selection every month, but Nintendo should really have better rewards for the Switch gold coin users
It sounds super cumbersome and not worth your time. And you get less for a retail-game?! Bonkers!!
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